Mike Fallat, founder of Dreamstarters Publishing, has sold the company, moving his focus entirely to marketing automation and authority positioning. The sale, whose terms and buyer remain confidential under a non-disclosure agreement, includes a revenue-share arrangement for an undisclosed period, ensuring continued collaboration between the parties.
During its operation, Dreamstarters Publishing established a notable track record, having published more than 438 Amazon bestselling books. The company built its reputation on repeatable publishing systems and processes designed to help business owners use books as growth tools. These systems proved valuable enough to influence the acquiring publisher's decision, underscoring market demand for structured publishing approaches.
Following the sale, Fallat is redirecting his efforts toward teaching entrepreneurs how to build scalable marketing systems and establish industry leadership. He has partnered with an online training company through Market Leader Publishing, focusing on helping business owners publish books that establish authority and integrate directly into automated marketing funnels. This partnership creates a unified ecosystem where books, automation, and customer acquisition work together seamlessly.
Fallat's primary focus now centers on scaling Lead Marketing CRM, his agency specializing in GoHighLevel-based marketing mastery. The agency offers comprehensive services including full funnel builds, CRM automation, AI-driven follow-up, and done-for-you services. Supported by a dedicated team of virtual assistants known as GHL Marketing Pros, the agency provides hands-on implementation for businesses using HighLevel software, ensuring practical execution of marketing systems.
"AI has completely changed what's possible in both publishing and marketing," Fallat commented. "Creating a book is faster than ever, but the real leverage comes from what happens after it's published. With GoHighLevel and the systems we've built, entrepreneurs can now turn a book into a lead engine and a fully automated growth platform." This perspective underscores the strategic thinking behind the transition from traditional publishing to integrated marketing systems.
The evolution from Dreamstarters Publishing to Lead Marketing CRM reflects broader trends in entrepreneurship where content creation, authority building, and marketing automation converge. By focusing on Lead Marketing CRM, Fallat aims to help service-based businesses and entrepreneurs save time, generate consistent leads, and scale efficiently through smart automation and proven marketing systems. The agency's comprehensive approach includes designing and managing complete ecosystems with funnels, CRM setup, email and SMS automation, AI-driven follow-up, calendar booking, and pipeline management.
