The Rich M. Smith Growth Studio has introduced a new Revenue Architecture Assessment program designed to give founder-led B2B companies a rapid, evidence-based growth analysis in just four weeks for under $15,000. The program aims to address what founder Rich Smith identifies as a common problem: founders working hard within fundamentally broken revenue systems.
Unlike traditional strategy consultations that often take more than 12 weeks and cost between $25,000 and $75,000, this assessment delivers a structured, repeatable process from discovery to recommendations. The program culminates in a boardroom-quality presentation and a 90-day implementation plan, providing actionable insights without the long-term commitment of a fractional CMO or consulting retainer.
“I’ve spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken,” said Smith. “They don’t have a growth problem. They need answers first, not a consultant or an agency.”
The four-week program follows a structured schedule: Week 1 involves executive stakeholder interviews, internal staff surveys, and document review. Week 2 focuses on synthesizing and analyzing the collected data. Week 3 compiles the Revenue Architecture Assessment report, which includes an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, survey results highlighting key divergences, and detailed strategic recommendations with a 90-day roadmap. In Week 4, Smith presents the findings in a live two-hour session with the CEO and senior leadership team.
Smith brings more than 30 years of C-suite marketing leadership to the firm, with a track record that includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
“Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification. What sets Rich apart is his genuine ability to serve as the voice of the customer in every strategic decision, ensuring that marketing excellence translates directly into business growth,” said David Schneider, CEO of Cenlar FSB, in a statement.
The Revenue Architecture Assessment is offered by the Rich M. Smith Growth Studio, a Philadelphia-area Operator Accelerator that helps founder-led B2B service businesses install scalable revenue systems, AI-enabled operations, and management infrastructure to grow beyond founder dependence. Smith is also the host of the Revenue Science Podcast, a contributing author on Entrepreneur.com, and a keynote speaker on behavioral economics and growth strategy. For more information, visit richmsmith.com.
